What Is A Social Media Marketer, And What Do They Do?
Did you know that there are over 2.77 billion social media users around the globe? That’s more than one of every three people on the planet. Whether checking the news, updating their status, or shopping online, most people find it hard to go a day without getting on social media.
Are you curious about what this may mean to your business? Considering the number of people who use it, that’s one of the best places to meet them and essential to your online success. So, how can you start utilizing social media sites to increase your website traffic? The quick answer to this is to hire a social media marketer.
Social media marketing uses social media and social networks for marketing a company’s products and services. They use these platforms to connect with your audience to build your brand, increase sales, and drive traffic to your website. They do this by publishing content to your social media profiles, listening to consumer suggestions, and engaging followers.
Social media marketers do a lot of different things, and below we’re going to list a few of them.
Determine What Networks to Utilize
Different social media sites work better for certain things. Like Instagram is a great way to showcase your newest product by posting a picture and using visual content, while Facebook is great for building a community. Of course, there are more uses for social media, and a good social media marketer will know the differences between the networks and what works best for your needs.
Identify Your Target Audience
For social media marketing to work, you need an audience. One of the first things a social media marketer will do is identify your target audience. They do this by looking at specific groups, using hashtags, or looking at your competitors to find market information.
Get Followers
Social media markets have to showcase your brand identity with your key demographic to get followers. They do this by promoting the right content at the right time to show up on users' feeds and capture their attention. They will utilize critical players in your industry to get retweets, post engaging blogs, and use @-mentions to build brand awareness. Your social media marketing is a public relations expert who knows how to talk to businesses and people to build your following and increase website traffic.
Engage Followers
Once they have the followers, they have to engage them. This means talking to them, answering their questions, and even fielding complaints. A social media marketer is a pro at managing complaints and negative comments, so they don’t lead to trouble by appeasing and diffusing situations whenever possible.
Increase Web Site Traffic
The entire reason for using social media sites is to increase your website traffic. That means posting blogs, photos, videos, reels, promotions, discounts, deals, and other information to convince your followers to click through. They work hard for you to get people to your site by posting clever, eye-catching posts, informative blogs that benefit potential customers, and using a call to action to incentivize them to click through.
Track Results
While doing all this to build your following and increase website traffic, they are also tracking the results to ensure their strategies are working well. If they find that some areas are lacking, they will research why and how they can improve them. Tracking is a crucial component of every marketing strategy that your company starts.
If you’re looking for proven results and a company that will work hard for you, you’re at the right place. To find out more information, please call or message us today.
