6 Types Of Marketing Emails Essential For Business Growth

Did you know that email marketing is still the most effective marketing tool you can use for your business? If you want your customers and potential costumes to remain interested in your business, you have to stay at the forefront of their minds, and using email as a form of communication is a way to do this. 

While it’s a good way to stay connected, sending too many messages can get you to the spam folder or cause subscribers to get tired of you and lead them to unsubscribe. In order to prevent this, follow these rules. 

• Only send relevant emails

• Don’t send too many emails or send email blasts

• Make sure to use email to engage prospects 

• Send information customers to want to know; such as when an item goes on sale

Why You Need Different Types Of Emails

Email marketing isn’t only about driving sales. It’s also about increasing brand awareness and keeping clients interested in your product or services. However, if you repeatedly send the same email, consumers can quickly become annoyed and unsubscribe. This is why businesses need different types of emails in their strategy. Some should cause interest in your product, while others should create an exceptional user experience. Below you’ll find different must-send emails that are musts for increasing your sales.

Types of Marketing Email You Should Be Using

• Welcome emails

A welcome email is a way to introduce yourself and your business to a new subscriber. Often the open rates of these emails are the highest of any type of marketing email. Your primary goal is to bring attention to your brand and create a long-lasting impression. These emails should be visually attractive, highlight key features of your business, and tell them how your product or services can improve their life. 

Some brands offer a welcome discount which is one of the best ways to ensure you don’t lose subscribers. It’s also a great way to incentivize them to make a purchase. You should also ask them for their birthday, their subscription preferences for email, and ask them how they found you. 

Advantages of welcome emails

• To start a business partnership

• Boost metrics

• Newsletters

A newsletter is not about promoting your product or services but about consumer engagement and a way to enhance website and blog traffic. Many organizations use these emails to help consumers learn more about your business by showcasing employee profiles, company passion projects, and other relevant information. 

Before creating email newsletters, you’ll need to determine your goal. What do you want the email to achieve? Do you want to keep your brand in the forefront of existing customers or increase sharing to attract new customers? 

Click through rates is a ratio showing how often people receive your email click on it. This is how we gauge the best days to send out newsletters and what topics current and potential customers find most interesting.  

Advantages of email newsletters

• Brand awareness

• Repurpose content

• Diverse content

• Announcement Emails

There are a variety of things that fall under this email category. Organizations can use it to introduce a new product or service, announce a new ebook, member-only information, coupons, webinar, any special deals, and whatever it may be to spread the news. Announcement emails help you set up the context to introduce the primary call-to-action. Some companies choose to send the same email to their entire list of subscribers. However, we don’t recommend doing this but instead creating segmented ones based on their different behaviors and interests. 

Benefits of the announcement email

• Focused call-to-action

• Easy to build

• Fast to measure

• Lead Nurturing Emails

These emails target those who haven’t decided to purchase from your company yet. The main goal is to stay in touch with subscribers and showcase the benefits of your goods or service. To be successful, lead nurturing emails should reach your target audience effectively; otherwise, the emails will be left unopened or sent to the trash. 

There are six stages in the sales process: pre-approach, the approach, the presentation, the objection, the close: and the follow-up. Be sure to create different nurturing emails based on which stage they are in the sales process. This ensures you’re providing helpful content to prospects at the right stage. The goal is to help guide them through the sales cycle and convert them into loyal customers. 

Benefits of lead nurturing emails

• It’s timely

• It’s automated

• It’s targeted

Before you start implementing these strategies, you must remember that each one needs to be based on the recipient's actions and needs; otherwise, you risk being annoying. Additionally, one type of email marketing is rarely, if ever, effective. It’s a way to reach out to a prospect multiple times in a strategic, systematic approach. Now it’s time to brainstorm some marketing ideas and get to emailing!